CRM Collaboration Firm SPSS Notes MarketBridge

MarketBridge, a vendor of sales and marketing services, has announced it was named SPSS (News - Alert) Systems Integrator Partner of the Year 2007 at the annual SPSS Directions User Conference in Orlando.

MarketBridge took home the Systems Integrator honor for developing joint products with SPSS, a vendor of predictive analytics software, to solve such marketing and sales problems as marketing mix optimization, improving B2B pipeline performance and leveraging "passive" market research techniques to estimate the attitudinal effects of marketing activities.

To read the Marketing Sciences white paper, ''Putting the Relationship Back in Relationship Marketing,'' detailing methods such as predictive analytics for building Relationship Marketing programs click on this link: http://www.market-bridge.com/Forms2/Relationship_Marketing.html. This summer MarketBridge (News - Alert) and SPSS formed a partnership to develop and implement marketing and sales products.

MarketBridge delivers the marketing and sales optimization side of things, customizing and installing customers' marketing analytics applications, while SPSS has the platform required to satisfy the complexity of a multi-channel marketing model.

Using SPSS' Predictive Enterprise architecture, MarketBridge has implemented a "collaborative CRM" program for a computer hardware vendor, allowing channel partners to "take advantage of the power of analytics and OEM data to build, deploy and measure campaigns," MarketBridge officials say. The partnership is being driven by the development of joint products designed to solve several marketing and sales problems, including marketing mix optimization, improving B2B pipeline performance and using passive market research techniques to estimate the attitudinal effects of marketing activities.

"For the last 15 years, MarketBridge has been increasingly focused on using analytics," says Andy Hasselwander, Vice President of Marketing Sciences. "SPSS' suite of predictive analytics products is a natural fit, for both our internal project work and for deployment within client environments."

Patrick McCue, Vice President of Worldwide Alliances for SPSS, said embedding SPSS technology inside of MarketBridge's pay-for-performance execution programs "has allowed MarketBridge to attain peak levels of performance by using predictive analytics."